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GroundViewTM
Pitney Bowes MapInfo Next Generation Demographics
GroundView demographics provide you with the reliable, consistent data you need to make confident decisions in site selection, marketing, distribution, product development and other key business areas.
GroundView demographics enable you to accurately identify and quantify high change areas - both growth and decline - such as this growth area in Arizona (aerial imagery courtesy of DigitalGlobe).
GroundView represents the next stage in the evolution of demographics, bringing a new level of reliability and timeliness to market analysis and decision making. By leveraging MicroBuild® as a primary source for residential household and population trends, Pitney Bowes MapInfo's new demographics not only provide dependability for market analytics, but also the means to easily move from analysis to marketing action on residential mailing lists.
- Frequent updates - Quarterly updates ensure that you can base your decisions on timely information.
- Realistic high-growth market estimates - The ultimate test of any demographic system is its ability to produce dependable household and population counts for critical high-growth markets-where our new data excels!
GroundView is in the Press - Read More!
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