Leverage Structured Authoring as a Competitive Advantage  

Many organizations already know that customer relationships are their most valuable asset. Smart companies recognize the value and importance of the technical communications process as the gateway to the customer relationship. Each and every day, customers and other stakeholders count on product documentation, marketing materials, policies and procedures, aftermarket service and maintenance manuals, and numerous other content to do their jobs and solve their problems. This information must be accurate, consistent and accessible. When it's not, the promise that binds the customer relationship is broken, putting loyalty at risk.

This realization is casting a new light on the role authoring and publishing plays in competitive advantage. Tech docs is the central hub for content creation, and organizations need to consider how to involve others across the enterprise in the content creation, collaboration, review and publishing process. Read the whitepaper "Thinking Outside the (Tech Docs) Box: Structured Authoring as Competitive Advantage". This paper reviews the content delivery process and what it takes to transform authoring and publishing from an afterthought to a key lever for competitive advantage.

Key considerations covered in this whitepaper on how information is communicated and captured are:

• The ability to capture information-knowledge-across the enterprise as it's being created
• The ability to transform publishing from a one-way street into a two-way conversation
• The speed, quality, accuracy and consistency of how information is published

XMetaL Author Enterprise: Promotes the consistent sharing and reuse of content across the enterprise, to improve content quality, increase staff efficiency, reduce publishing costs, and ensure compliance with regulatory standards.

XMetaL Reviewer: Provides contributors, domain experts and reviewers across the enterprise a convenient, web-based environment to review and collaborate on critical pieces of content in real-time and in-context.

XMAX: Allows organizations to extend the efficiency of structured authoring-making it accessible, familiar and close-at-hand for everyday business authors and contributors across the enterprise – no XML knowledge required.

More Resources

Learn how JustSystems' XMetaL
products can help you improve
your content creation, collaboration,
review and publishing process. 

• XMetaL Author Enterpise
• XMetaL Reviewer
• XMAX 

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